You may have heard about SEO (Search Engine Optimisation) and that it involves lots of components (content, internal and external links, etc).
Yes, it is these things (and more!) that helps improve how high you rank in organic search engine results (not the paid ads).
Colleagues tell me they start their own learning of SEO, until they find themselves with 15 browser tabs open and falling down a rabbit hole.
You may have even started to DIY SEO, but ended up finding it time consuming, challenging and frustrating.
So then, what’s the answer?
How do you run a private practice, manage your website AND … make sure the website is SEO friendly?
Well you can either hire someone to do it or learn how to do simple, impactful things yourself.
In this article I will attempt to give you a brief overview of what SEO is and four simple, high impact steps you can do yourself to improve your SEO!
What is SEO?
Just say you are a dietitian specialising in eating disorders.
If someone searched online for “eating disorder dietitian”, you want your website to rank high when someone types in that search term.
The work you undertake on your website to be found for that specific search query “eating disorder dietitian” is SEO.
How Google decides which search results to display first is dependent on many factors.
In fact, 128 SEO professionals ranked all the factors. Here’s what they said:
If the pie chart gives you a headache, just know that Google really really wants to give its users the best possible experience by showing the most relevant, useful results.
So everything we do for SEO should have the searcher (aka your ideal client) in mind at all times.
Types of SEO
It can be overwhelming to think about all the things we need to do to step up our SEO game, but we can break it down into three key elements.
This focuses on improving everything that is “on the page,” such as your content (which is what we’re just focussing on in this blog), headline and page structure.
On page SEO is where you start to think “what keywords does my ideal client use when searching online?”
Those keywords are what you incorporate into your content and other page elements to boost your changes to rank highly when they use type in those key search terms into Google (or other search engine).
These are the external elements to your page, such as backlinks.
Backlinks are links to your page from other websites.
How many backlinks you have and who is pointing to your page helps increase your website authority as determined by the search engine.
Having a higher authority helps you rank higher because you are seen as having valuable information that provides a good user experience for searchers.
This work is all about your website’s technical set up. Search engines place great importance on the backend of your pages as well as the content in the front end.
This is the stuff you could probably outsource to an SEO expert if you were so inclined.
Why SEO is important
Did you know 93% of online experiences start with a search engine? Also, Google alone processes more than 3.5 billion searches per day worldwide.
That’s a lotta online searching!
That is why it is SUPER important to rank in search engine results to answer a searcher’s query !
Ultimately we want to rank on the first page in search engine results, especially with these stats:
- Just under 72% (71.33%) of searches leads to a searcher clicking an organic search result on the first page.
- The top five organic results receive nearly 68% (67.6%) of all clicks and positions six to 10 receive nearly 4% (3.73%).
But there is a lot of work that goes into ranking on the first page.
It can take time to see your desired results with SEO and is not something that we do once and forget about.
Search engines are “crawling” websites constantly so where you rank one month, could be completely different the next month.
SEO is about focusing on the long game.
It is a continual process where we want to make sure that our website always provides the highest quality, most up to date information.
4 ways you can DIY SEO
As promised, I want to give you four simple high impact things you can do to improve your SEO game.
1. Produce regular content — Up to date, fresh content that is relevant to your ideal client is a key factor search engines consider when ranking. Consider creating a plan (and sticking to it!) for regular content that is helpful and of high value to your target audience.
2. Improve existing content – If you have an existing blog, you may want to update it if you haven’t touched it in a while. A good tip is updating older blogs with new, up to date information. It might also be worth considering doing an audit of your content every 12 months to determine what needs to be updated, consolidated or deleted. If you have duplicate content, consider consolidating it into one, high quality article that covers all aspects of the topic.
3. Be strategic with keywords – start keyword research if you haven’t already or revisit your exisiting keyword search to make sure you’re targeting the correct keywords. Read the super simple step by step guide to keyword research.
4. Add internal links to blogs – The internal links are those that link between your website pages.
Internal links are important because:
a) Internal links help website visitors navigate between pages to find content.
b) Links help Google understand how all your content relates between your pages and posts
c) They pass on “link value”. The links on your homepage usually have the highest value because this page often has the most backlinks (links pointing to your page from other websites). Linking a new page back to the home page is a good strategy.
Download your free checklist outlining these four high impact steps!
When creating new website content, SEO should be top of mind to ensure that you increase your chance of being found by search engines and your ideal client.
SEO can be complex and there are many elements that are considered by search engines when they return results to searchers.
If you’re creating your website content, there are simple steps you can start taking to incorporate SEO-friendly practices.
SEO is a long term game, but if started early and done regularly it can really pay off.
Do you have a top tip for improving your SEO performance? Leave a comment below. We’re all friends here.
Unsure how your website SEO is performing? As part of anti diet content marketing services, I conduct a mini audit of your website and provide simple, high impact recommendations to improve your SEO performance. Learn more about anti diet content marketing.